Monday 28 May 2012

What if Elle magazine had a sports section?

Over the last couple of weeks, a certain blog attracted a lot of attention after being commissioned by the CBC. They've broken new (old) ground with their streaming commentaries of hockey games by introducing women to the subtle nuances of the game, such as some players have penises AND cute faces. Yeah, that's basically how While the Men Watch rolls. Their MO is essentially to watch games and go, "I have no idea what's happening, ha ha ha. By the way, I'd totally have sex with Henrik Lundqvist." Now while I too would have sex with Hank, despite being a straight male (excuses, excuses), I've got to wonder what they were setting out to do.

It's not to lend a female perspective to hockey, that's for sure. Between Kate Beirness, Ellen Etchingham, Cassie Campbell, and many other respectable female hockey authorities, there's a wealth of insight from a woman's point of view. They don't deal in asking Ken Daneyko if he likes sex or not. So considering that, maybe I'm just not getting it. I'm outside the target audience; not every woman is the same, and they're having fun with it. So it's not that bad, right? I thought so too until I found out they actually wrote an article saying to coddle your man with beer and sex if his team gets eliminated.

This isn't a blog about women's outside take on sports. A large amount of the articles are about looking good for men, period analogies, celebrities, and "what this means about your man". It's Cosmo with a sports veneer. You know how Onion Sportsdome had that panel with the girlfriends of guys who watched last night's NBA game? This is that panel, except it's not a joke.

Again, maybe I should calm down about this. Yeah, I think what they do is foul, but it's their right to do so. Here's the thing though. My mom watches hockey and pays attention. My sister can put guys to shame with her knowledge, even with baseball being her #1. I know women that are die hard fans, and woman referees. My second cousin played with someone who won gold in women's hockey at Salt Lake. For these two tarts to come in and claim to be a voice for women in regards to sports is a flat out insult. CBC ought to be ashamed for alienating their woman fans like this.

Jules and Lena, your show is bad and you should feel bad.

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